• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Retail

Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger

According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online.

Greg Finn on February 26, 2015 at 4:30 pm
  • More
sale-ecommerce-shopping-holiday-winter2-ss-1920

A recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in the report was pulled from 10,000 e-commerce websites and 304 million unique users in 2014. To study the social impact AddShoppers analyzed on-site sharing and referral traffic from social media in a 30-day window. The results were quite astounding.

Overall, the study found that users who arrived from a share or a social network saw an average spend of $126.12 on average, compared to non-social orders of $116.55 — an increase of 8.2%.

The average share leads to $2.56 of sales on average but is highly dependent on the source of the share. A share via email generated the most revenue with $12.41 coming on each share. Pinterest on the other hand led to the lowest dollar amount per share at 67 cents per share. Google+ surprising lead the social networks with an average of $5.62/share while Twitter saw $1.03/tweet and Facebook saw $0.80/share. While the value of the shares varies wildly, the volume does as well. AddShoppers found that while Facebook had a lower amount of revenue per share, it had far and away the highest revenue driven of the networks (due to the volume of sharing).

Overall Revenue per Social Platform

Overall Revenue per Social Platform

It turns out that Facebook is by far the most popular platform for sharing, generating an overwhelming 73.68% of all social shares. The social behemoth also lead the way on traffic per share as well. For every Facebook share, 1.10 clicks where driven to the site. Twitter was close behind with 0.97 clicks per tweet, Pinterest saw 0.87 clicks per pin and Google+ saw an abysmal 0.21 clicks per share.

The study gets quite granular on Facebook share types as well. Facebook shares drove 3.4 times more revenue than a Facebook like and had a conversion rate 5.44 times higher than a like.

The full reports includes detailed breakdowns on Tumblr, Pinterest, email and other networks along with much more granular shopping data. Head on over to AddShoppers for the full 2014 e-commerce shopping breakdown.



About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Channel: RetailFacebookStatisticsStatistics: GeneralStatistics: Online BehaviorStatistics: Online ShoppingStatistics: Social MediaTwitter

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok