Report: While Pinterest Rises, StumbleUpon’s Traffic Down 27% In 2012

We’ve heard about Pinterest’s meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites.

This is a stark comparison to Sherk’s findings on Pinterest traffic for the same properties last year. Overall, Adam analyzed 47 different properties that he works with and segmented them into 6 different categories:

• Food
• Home
• Fashion & Beauty
• Health
• Entertainment
• News & Tech

The biggest categorical drop was in health followed by fashion & beauty then food. The aforementioned categories suite fits the audience of Pinterest to a tee, correlating the fact that Pinterest could be stealing some of StumbleUpon’s traffic.

When trying to combat Pinterest last year StumbleUpon released StumbleUpon Lists.  In just one month they had reported that over 45,000 lists had been created.

It should be noted that the report does not mention any paid initiatives or changes/focus on StumbleUpon promotion tactics across the 47 different sites.

For more information see Adam Sherk’s post. All images courtesy of Adam Sherk.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.