Report: Worldwide Online Sales Topped $1 Trillion For First Time In 2012
The research firm estimates that B2C online sales grew 21.1 percent last year to $1.097 trillion. Leading the way was the US e-commerce industry, which grew 13.9 percent to an estimated sales total of $364.66 billion. EMarketer expects that to grow in 2013 to just above $409 billion.
Despite that growth, the Asia-Pacific region is expected to grow even faster and take over the top spot in online sales in 2013 – with an estimated 33.4 percent of all e-commerce activity.
EMarketer says that China is leading the surge in e-commerce activity in the Asia-Pacific region, and will surpass Japan as the No. 2 country this year (behind the US).
Overall, global B2C e-commerce sales are expected to reach $1.298 trillion in 2013, a gain of 18.3 percent over this year’s record.