From retention to adaptive analytics, here’s your 2017 marketing preview
Full-brain marketing and a sales/marketing convergence are some of the trends you can expect to see in 2017, according to contributor Chandar Pattabhiram.
As 2016 comes to a close, I can say with full confidence that this has been a year of change. For me, it’s meant a career shift, as I assumed the role of Marketo’s chief marketing officer. But the marketing industry — perhaps more so than many others –- is one that profoundly shifts year-to-year, season-to-season, and even minute-to-minute. There is no doubt in my mind that 2017 will present a new raft of challenges and equally impressive innovations that will make the lives of marketers easier.
At least, that is the hope.
Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and my experience speaking with our myriad customers, partners and other leaders in the marketing space, I have developed five predictions for the year ahead that I’ll share with you.
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