Return Path buys email deliverability specialist Email Copilot
The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.
For email service providers (ESP), getting the email delivered to an inbox is the central metric.
To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in deliverability and offers a Deliverability Benchmark report.
The Copilot, founded in 2011, provides real-time monitoring, reporting and analysis of deliverability info, presented as a “dynamic visualization.” Terms of the deal were not announced.