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Revlon’s #LoveIsOn Interactive Ad Lets People Create Animated Valentine’s Day Gifs For Their Loved Ones
The cosmetics company is promoting the make-your-own Valentine feature through ads on the Google Display Network.
As part of its ongoing #LoveIsOn campaign, Revlon has launched a special, Valentine’s-Day promotion which allows a person to create a unique, customized Valentine’s Day animated gift for their loved one.
In an expandable ad served through the Google Display Network, anyone can create a Valentine’s Day card by choosing a favorite Revlon Ultra HD lipstick, upload an image of themselves or their loved one, see a kiss placed on their cheek, and animated hearts fall like snow.
Once created, the card is shareable to a person’s Instagram as an mp4 movie or to Facebook, Twitter, Google+, and directly through email as an animated gif.
Here’s one I created:
While the ad is being served across the Google Display Network, it can also be seen in action on Revlon’s #LoveIsOn page. Simply click “Send Your Love A Valentine.Gif.” This is what the overlay ad looks like:
Of the Google partnership, Revlon SVP of Global Marketing Martine Williamson said:
“When we started the Love Is On movement, we knew that Valentine’s Day would be an important date for Revlon as it is a global celebration of love,” said Martine Williamson, SVP of Global Marketing for Revlon Color Cosmetics. “Working with Google on this innovative .GIF is the perfect vehicle to spread the Love Is On message in a personalized and special way.”
Revlon promoting the Valentine’s Day effort on Twitter and Facebook:
Here’s a card Kristen Cavallari created for her man:
Here’s the video which launched the #LoveIsOn parent campaign back in November. It’s garnered 8.6 million views since then.
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