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RhythmOne buys YuMe for $185 million
The combined programmatic ad exchange RhythmOne plus video ad platform YuMe will reach about 220 million visitors monthly.
Started in the UK in 2004 as blinkx and now based in San Francisco, RhythmOne offers a programmatic ad exchange, RhythmOneMax, that encompasses desktop and mobile video, rich media, display ads, social and native ads, and various content formats. Its RhythmOneGuard utilizes third-party verification and proprietary filtering to support brand-safe environments. Here’s a sample screen shot: