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Do you have the right local SEO tools for the job?
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.
Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a ritual sacrifice to the SEO gods in order to recover lost rankings. Somehow, that one never took off.
But there are plenty of other great SEO tools out there to help you get the Local SEO job done, and as part of my monthly indentured servitude to Search Engine Land, I hereby present thee with ye olde Local SEO Guide Local SEO Tool Stack.
In many ways, all you need is Google. Turn off your targeting computer and trust the Force. And of course, Google Analytics, Google Webmaster T — I mean Search Console, Google Docs, Google Page Speed Insights, Google Mobile Friendly Test and whatever other new/updated free thingy Google is offering these days.
Hint: This list of all of the structured data Google is recommending these days is a great resource.
If you don’t have a license for a Screaming Frog crawler, you really need to question if you are in the right business. This tool is indispensable for quick, on-demand site crawls, and they are always adding new features. Old-timers, remember the last time you used Xenu?
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.