Roughly 50 Million In U.S. Could Grab iPhone 6 Upgrades
Analysis suggests 67 pct. of iPhone owners could use subsidy.
Mobile analytics provider Localytics performed an analysis of global iPhone and iPad ownership in anticipation of today’s iPhone 6 announcements. The firm “examined over 100 million iPhone and iPad models” last month to generate its market-share pie charts.
What Localytics found is that with 27 percent of iPhone ownership the iPhone 5 was the most common model in the market. It found the same for the iPad 2, which had a 29 percent share of all iPads.
More interesting that this market share breakdown of iPhones (or iPads) is what it implies for the launch of the iPhone 6. The iPhone 5 was released two years ago. That means everyone who owns an iPhone 5, 4s or 4 is potentially eligible for carrier upgrades.
If we assume that the US market mirrors this global breakdown then, essentially, 67 percent of iPhone owners would be entitled to a carrier upgrade or subsidy. Extrapolating from comScore’s most recent smartphone data, that would mean in turn that roughly 50 million existing US iPhone owners could potentially buy a carrier-subsidized iPhone 6 when it becomes available.
This suggests massive potential demand for the device — just in the US market. It remains to be seen how compelling the iPhone 6, or iPhones, actually are. But these numbers argue it has the potential to be a blockbuster for Apple.