Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing insights.
Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI to its B2B marketing platform, Pardot.
In the spring of last year, the company introduced High Velocity Sales, which offered several new features to help salespeople close deals faster. Several of the enhancements introduced Thursday are intended to build out the unified processes begun with High Velocity.
SVP of Sales Cloud Product Management Will Moxley pointed out in an interview that many new sales reps are right out of college, so the new Sales Cadences allow a manager to specify the exact process sequence to her team — such as calling a prospect within 24 hours of identification, and then following up with an email and attached brochure.
The new Work Queues turn the Cadences into a prioritized email and call list, defining a sequence of steps that the sales rep can take to follow the Cadences.