Salesforce unveils ‘my’ versions of its AI-based platform tools
The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning courses.
Salesforce is looking to make its platform more customizable with the announcements of new tools — each with a “my” prefix — in the opening day of its Dreamforce conference in San Francisco.
A year ago, VP of Einstein Marketing Jim Sinai pointed out in a phone briefing, the company announced its Einstein layer of artificial intelligence across its marketing, sales, customer service and other clouds. During that year, he said, the emphasis has been on “delivering AI for applications.”
Now, Sinai said, Einstein is getting a new set of job descriptions — providing support for new tools that allow users to customize AI-based capabilities.
To begin with, the new myEinstein AI Platform services let users point-and-click their way toward custom applications with two new tools: Prediction Builder and Einstein Bots.