Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.
This week, Salesforce is giving eyesight to its Social Studio.
Social Studio is the social management tool in the company’s Marketing Cloud and, before today, it did not have image recognition. Brands either manually searched images or conducted text searches of metadata or related posts.
Now, it has Einstein Vision image recognition, powered by the company’s Einstein layer of artificial intelligence. Vice President of Product Marketing for Social Products Rob Begg told me that Einstein Vision previously existed in some parts of the company’s Service Cloud.
Brands can search Twitter for images containing 2 million kinds of logos, 60 types of scenes (such as beaches or airports), 200 types of foods (e.g., cheeseburger) and a thousand objects. Begg said support for additional social platforms will be added, and searches can be conducted for combos, like logos in airports.