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Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
AI is booming and customer experience is the key.
So says the Fourth Annual “State of Marketing” report from Salesforce. In April, the company surveyed 3,500 marketing execs in 10 countries, not all of whom are customers.
One of the big takeaways in this year’s report, Marketing Cloud Director of Product Marketing Meghann York told me, is the adoption of artificial intelligence by “high-performing” marketers. They and other marketers see AI tech as a way to boost efficiency, extract the most value from data and ramp up personalization.
The report separates respondents into low-, medium- and high-performing marketers, based on how satisfied they are with their current outcomes. Twelve percent of respondents self-identify as the most satisfied high performers, and the report sees them as leaders.