SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud.
The move signaled that SAP is getting serious about identity management across its marketing and e-commerce platform, as marketers get ready for the Government Data Protection Regulation (GDPR) in May.
Last week, SAP is introducing several new features to help distinguish itself from major competitors like Adobe or Salesforce. They include facial recognition, Internet of Things-based marketing, integrated attribution and full GDPR support.