How SAP’s purchase of Gigya could change the identity management landscape
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.
The announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could accelerate the transformation of the Customer Identity and Access Management (CIAM) market.
Gigya’s tech allows sites and apps to accept social sign-ons, where your Facebook, Twitter or other social logins can be readily used to log on to other sites. Here’s a sample screen for a demo “Gigya Fashion” site, but similar logins are seen on countless sites across the web:
Gigya’s platform allows you to give those sites access to your social network profile. With 1.3 billion customer identities under its management under varying kinds of consent, Gigya has also expanded its scope to include a broader offering of identity management tools.