Search strategies — What worked and what didn’t for the 2017 holiday season
[Reminder] Live Webinar: Thursday, January 18-- 1:00 PM ET (10:00 AM PT)
This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best practices for search marketing for the 2018 holiday shopping season.
Register today for “Holiday Retail Search Strategies 2017: What worked, what didn’t,” produced by Digital Marketing Depot and sponsored by SMX.
Brad Geddes is a co-founder of Adalysis, an ad testing and recommendation platform. Brad is the author of Advanced Google AdWords, the most in-depth book ever written about Google’s advertising program. He has been working in paid search since 1998.
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
Aaron Levy is senior team leader for paid search at Elite SEM. He has worked in search for more than a decade, managing PPC campaigns for Fortune 50 companies as well as startups and small businesses.
Elizabeth Marsten is the senior director of e-commerce growth services at CommerceHub and author of “Web Marketing All-in-One for Dummies.”
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.