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Seasonal SEO: Identifying your merriest times of the year

Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott's tips for determining which ones may present opportunities for your brand.

Laura Scott on March 14, 2017 at 1:45 pm

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according to NRF. They’re an important time for retailers; but they’re not the only time that search behavior and sales spike.

Other holidays like Mother’s Day, Halloween and the Back-to-School “holiday” all compel shoppers to search for different needs, whether it’s costumes, table settings, flowers or dorm room supplies. And what about the seasons? As soon as we see the first buds of spring, we’re buying brightly colored clothes and finding any excuse to spend time outside. In additional to literal seasons, there are times of the year when certain activities become more frequent, like hiking season or wedding season. Fashion trends can also suddenly and dramatically affect specific groups of shoppers.

All of these holidays, seasons and trends can impact your customers’ behavior. Doing a little detective work will help you identify which holidays and seasons may offer new opportunities for your brand.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Laura Scott

Laura leads marketing for Merkle’s retail vertical, driving marketing strategy, content development, positioning, and event strategy. She also supports the Agency Services marketing team by sourcing speakerships, case studies, and awards. Laura formerly worked on Merkle's SEO team and supported business development by creating strategic growth plans for prospective customers, specializing in SEO. Laura's recent thought leadership includes contributions to SEO for E-Commerce: The Fundamental Guide to Search and Merkle’s Digital Bowl Report.