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Participate In The 10th Annual State Of Search & Digital Marketing Industry Survey
Industry organization invites agencies, consultants and client-side teams to participate in industry survey about search, social media and other digital marketing initiatives.
The professional search marketing association SEMPO and Third Door Media (the parent company and publisher of Marketing Land and our sister site, Search Engine Land) have partnered to field the 10th Annual edition of the SEMPO State of Search & Digital Marketing Survey.
To wrap up 2014, we are asking digital marketers – both client-side and agency-side — to participate and provide (anonymous) answers to tactical questions related to total dollars spent and overall resources dedicated to each major channel. In recent years, the survey has expanded to cover broader digital marketing channels including earned and paid social media, email marketing and display advertising.
The goal of the survey is to capture relevant data to help establish industry benchmarks and analyze current trends in digital marketing. The survey results will how companies are utilizing a mix of digital channels, and allocating internal and external resources across them.
For consultants and agencies that provide digital marketing services to multiple clients, the survey results will provide insight into how the service side of the industry has evolved in the last year.
The survey includes a range of questions about:
- Social Media Marketing
- Display Advertising
- Marketing Channel Resource Allocation
- Ability to measure ROI by channel
- and much more!
Why Participate In The State of Search Survey?
- ALL digital marketers are welcome to participate, whether a consultant, agency or client.
- All survey participants will receive access to a FREE, advance copy of the survey results. (Valued at $400)
- You’ll be eligible to win an all-access pass to Search Engine Land’s conference, SMX West 2015 in San Jose, CA
- …or a new iPad 3 provided by SEMPO!
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.