Get the most important digital marketing news each day.
SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.
Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested.
I lived through the very beginnings of mobile SEO, where many people thought mobile search behavior would be completely different from desktop search behavior only to find that much of it is the same. So I see why Mueller and others don’t necessarily understand why Search Console users would want to see voice queries separately. Some queries are the same whether they’re typed into a computer at a desktop or spoken across the room to a Google Home.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.