Get the most important digital marketing news each day.
SEO content strategy: How to grow visits by 300% in one year
Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search.
However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to create content that stands out and earns worthwhile links. This is where the strategy part comes into play.
Strategic content planning and execution involves:
- prioritizing lower difficulty topics and themes.
- content layering and optimal internal linking.
- understanding linkability and identifying opportunities.
- regular upkeep and maintenance of existing content.
A complete SEO content strategy will include these processes.
With the glut of content published daily online, you must be strategic to garner the attention needed for success. Many brands believe publishing blog post after blog post will lead to more links, higher rankings and increased website visitors.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.