When SEO isn’t your SEO problem

Casie Gillette on
  • Categories: A-From SEL, Channel: SEO, Search Marketing Column
  • If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question, “What do you do if SEO isn’t your SEO problem?”

    As search marketers, we work our tails off analyzing data, search results, client websites and more, with the goal of providing recommendations that will move the needle. Unfortunately, the best recommendations in the world don’t matter if they aren’t implemented — and therein lies one of the biggest challenges of SEO.

    Let’s look at a few common obstacles that can hinder an SEO program’s progress and discuss how we can overcome them.t ensures your recommendations are applied and the program can move forward.

    [Read the full article on Search Engine Land.]


    About The Author

    Casie Gillette
    Casie Gillette is the Director of Online Marketing at KoMarketing Associates, a B2B Internet marketing firm based in Boston, MA. She has been in the search industry for eight years and loves all things Internet-related.