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SEO trends and Google changes to expect in 2018

Pratik Dholakiya on
  • Categories: A-From SEL, Channel: SEO, Google, Google: SEO, Google: Web Search, Search Marketing Column
  • We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.

    Prepare for fake news algorithm updates

    Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond:

    [We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.

    Soon after that, in February 2011, the Google Panda update was released, which specifically targeted spammy and low-quality content.

    Why do I bring this up today? Because the media has been hammering Google for promoting fake news for the past year and a half — a problem so extensive that search industry expert Danny Sullivan has referred to it as “Google’s biggest-ever search quality crisis.”

    [Read the full article on Search Engine Land.]


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    About The Author

    Pratik Dholakiya
    Pratik Dholakiya is the Founder of The 20 Media, a content marketing agency specializing in content & data-driven SEO, and co-founder of MoveoApps, a mobile apps development company. He regularly speaks at various conferences about SEO, Content Marketing, and Digital PR. As a passionate marketer, he shares his thoughts and knowledge in publications like Entrepreneur, The Next Web and Fast Company. Onalytica has named Pratik one of the top content marketing influencers three years in a row. Recently, Pratik has been awarded one of the 100 Smartest Digital Marketers of India by World Digital Marketing Congress.