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SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!”
(Look, I love that song, too, but enough is enough, you know?)
The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020.
Have you seen this demo video from Google I/O?:
It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most part, it’s useful — and sometimes fun.
And as more people use smart speaker devices like these to get their information in a world without search engine results pages (SERPs), SEOs will have to adjust if they want to stay relevant.
Here are three ways SEOs can best position themselves for a world of assistant search without SERPs, powered by devices like Google Home and Amazon Echo.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.