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Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements:
- You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search.
- By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console. Rather, I’m suggesting the use of both, Google Search Console being the primary source and Bing Webmaster Tools the secondary.
With that out of the way, let’s talk about leveraging Bing Webmaster Tools. As an SEO Account Manager at Elite SEM, many times when onboarding new clients, we learn that they don’t have Bing Webmaster Tools set up. The majority of the time, it’s because the client is not aware of the tool or does not feel Bing is important.
So, you may thinking, why would I need to pay attention to Bing if Google has the majority of the market share? Here are some reasons.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.