ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors' images.
For many brands, the web has become the Visual Web, where images reign as the key currency of communication.
To help brands take advantage of that visual currency, visual content performance platform ShareIQ is releasing this week a new data product called Custom Audiences to create targetable user segments based on images seen.
VP of Marketing Thomas Burg said that his company, based in New York City and Berlin, is “the first to allow you to create audiences based on people who have interacted with or viewed images.”
A brand does a keyword search of ShareIQ’s database, which contains over 850 billion images pulled from websites, blogs, social networks and other sources. Some of the images are related to ShareIQ’s brand clients — primarily in home goods, fashion, health and beauty, and entertainment — but many are not related.
The keywords have been manually added by brands to images, or they have been added by the ShareIQ platform via machine vision that sorts them into predetermined categories.