Sharethrough Launches Native Advertising Cards Across Mobile Sites And Apps

Today, native in-stream advertising platform, Sharethrough, launched support for dynamic native advertising cards across mobile publishers using the service.

Advertisers can repurpose their content such as images, videos, music and articles into dynamically formatted ads in the feeds of over 300 mobile sites and apps. The company is launching with over 20 cards. In a demo, Sharethrough showed examples of a Kickstarter card, Etsy card and Slideshare card among others on a mock mobile publisher site.

Cards — first introduced by Twitter, now widely used across mobile by sites like Facebook, and Pinterest and services like Google Now — have been the domain of closed platforms. Sharethrough VP, Chris Schreiber, said by phone, “We are democratizing cards for publishers and giving them access to what has been only available to leading social platforms and publishers. We are enabling cards at scale across hundreds of publishers.”

When clicked, the ads expand to full screen view, but keep users within the mobile experience. Publishers have control over the frequency of ads they want to appear in their streams.

Intel is among the launch advertisers. “Native Cards now allow our teams to take performance even further by customizing the content experience for our audiences regardless of the content type, platform or layout,” said Luke Knitgh, Global Brand Strategist at Intel in a statement.

Cards go live today throughout the Sharethrough publisher network. Earlier this month, Sharethrough launched viewability on all ad impressions bought on its exchange.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.