• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Mobile Marketing

Sharethrough Launches Native Advertising Cards Across Mobile Sites And Apps

Once limited to leading social platforms, Sharethrough is enabling cards across its publisher network.

Ginny Marvin on December 17, 2014 at 9:20 am
  • More
mobile-tablet2-ss-1920

Today, native in-stream advertising platform, Sharethrough, launched support for dynamic native advertising cards across mobile publishers using the service.

Advertisers can repurpose their content such as images, videos, music and articles into dynamically formatted ads in the feeds of over 300 mobile sites and apps. The company is launching with over 20 cards. In a demo, Sharethrough showed examples of a Kickstarter card, Etsy card and Slideshare card among others on a mock mobile publisher site.

Cards — first introduced by Twitter, now widely used across mobile by sites like Facebook, and Pinterest and services like Google Now — have been the domain of closed platforms. Sharethrough VP, Chris Schreiber, said by phone, “We are democratizing cards for publishers and giving them access to what has been only available to leading social platforms and publishers. We are enabling cards at scale across hundreds of publishers.”

When clicked, the ads expand to full screen view, but keep users within the mobile experience. Publishers have control over the frequency of ads they want to appear in their streams.

Intel is among the launch advertisers. “Native Cards now allow our teams to take performance even further by customizing the content experience for our audiences regardless of the content type, platform or layout,” said Luke Knitgh, Global Brand Strategist at Intel in a statement.

Cards go live today throughout the Sharethrough publisher network. Earlier this month, Sharethrough launched viewability on all ad impressions bought on its exchange.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Channel: Mobile MarketingDisplay AdvertisingMobile MarketingNative Advertising

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • Nielsen Annual Marketing Report: Era of Adaptation
  • Global Social Media Advertising Trends Among Retailers in 2021
  • 2020 Hispanic Market Report
  • Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
  • Ten Tips for Acquisition Email Success
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $149

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.