• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land

Lean into your data

To improve CX, brand loyalty

What's ahead for ad tech?

More consolidation

Events

Join us at SMX Advanced!

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home
Martech: Commerce

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Shopify now lets stores create AR experiences for iOS 12

The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a web browser.

Robin Kurzer on September 18, 2018 at 4:32 pm
  • More

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser.

Shopify AR provides businesses with a toolkit to create their own AR experiences, and includes a services marketplace of 3D modeling partners, a 3D Warehouse App as well as an easy way to add AR Quick Look support to their stores.

Why you should care

AR is on the rise. Earlier this month, 8th Wall launched what it called the “first AR solution for mobile browsers.” And now Apple’s AR Quick Look allows anyone with an iOS12 device to do the same.

The Shopify platform hosts more than 600,000 stores selling their wares, all of whom now have access to AR technology for their websites. This so-called democratization of AR could signal a sea change for a technology that’s been hamstrung by user requirements such as downloading an app, wearing a headset or scanning a QR code. Sellers can now provide customers with a new, 3D way to view their products and experience their brands, which leads to longer interaction times and the potential for less returns — good news for marketers this holiday season. And it’s a boon for creative marketers who can use the technology to create branded experiences and more.

More about the announcement

  • Safari claims nearly half of the market share of mobile browsers. Those users will now be able to experience AR right in the browser.
  • Jordan Schau, co-founder of fixed gear bicycle shop Pure Cycles has already modeled some products through Shopify AR in anticipation of the launch and says that it “empowers customers to remotely explore every inch, every part, and every angle of their products — an area where traditional product photography has fallen short.”


About The Author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

Popular Stories

FAQ: Google Chrome ad blocking is here. Everything you need to know
7 Things CMOs Need To Know About Search Engine Marketing
Stealing Your Competitor’s Customer: A Step-By-Step Guide
6 of the best social listening tools for 2019

Related Topics

Augmented & Virtual RealityChannel: Martech: CommerceE-CommerceMarketing AutomationMarketing Tools

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Digital Agency e-Book
Sign up for our daily newsletter
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.