Shoppables are just getting started
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing.
Shoppables are evolving at a pace that would make Darwin’s head spin.
Last month, for instance, Snapchat announced it was launching a new Shoppable AR [Augmented Reality] Lens that can offer a “Buy Now” button on top of a branded Lens.
Pinterest’s Shop the Look recently expanded to offer more than 100,000 shoppable products for the home from The Home Depot. When you see a lighting fixture in the visual platform for instance, you tap a white circle on the image to see similar fixtures for sale. And Google’s Shopping Actions are helping to compress the checkout process.