Siri, Safari and Google Search: What does it mean for marketers?

Jim Yu on
  • Categories: A-From SEL, Apple, Apple: Siri, Channel: SEM, Channel: SEO, Search Marketing Column
  • Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers.

    First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing. This interesting development encompasses two of the most important areas of modern search marketing: voice search and mobile. As such, SEOs will be paying close attention to how this might affect their strategies and their reporting.

    The launch of the latest version of Apple’s Safari browser also brought with it controversial updates that could significantly impact the digital media industry. By introducing stringent new measures that will prevent third-party cookies from tracking Safari users for more than 24 hours, Apple has made a clear statement about the importance of consumer privacy.

    [Read the full article on Search Engine Land.]


    About The Author

    Jim Yu
    Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices