Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad server.
When Sizmek scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would create the “largest independent marketing platform built for agencies and brands.”
The DSP world is a crowded one, studded with stalwarts like Trade Desk and MediaMath. But with the introduction of a new, unified platform featuring a revamped DSP and data management platform (DMP) tied to its own ad server, Grether says Sizmek is now “a truly transparent, powerful, open and independent alternative” to the walled gardens of Google.