Skippable Pre-Roll Ads Come To YouTube Mobile

Skippable pre-roll AdWords for video are coming to YouTube on mobile devices. As the use of smartphones and tablets — including for video viewing — grows dramatically, Google AdSense is rolling out its True View in-stream ads to its YouTube mobile platform. Since last November, the company has offered in-search and CPM-based in-stream video ads […]

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Skippable pre-roll AdWords for video are coming to YouTube on mobile devices. As the use of smartphones and tablets — including for video viewing — grows dramatically, Google AdSense is rolling out its True View in-stream ads to its YouTube mobile platform.

Skippable Ad Portrait Screenshot 2

Since last November, the company has offered in-search and CPM-based in-stream video ads on mobile devices, but this is the first time the in-stream ads are of the TrueView type — they are skippable and an advertiser only pays after 30 seconds of viewing. Currently, they’re only available on YouTube and not on any display network or syndication partners.

If you’re an advertiser running TrueView in-stream ads currently, you’ll automatically begin having them served on mobile, as well. But, marketers can opt out or target more granularly (phones, tablets, operating systems), if they’d like.

AdWordsforVideo MobileAdvancedSettings

Google says its early testing has shown that users on mobile engage with TrueView in-stream ads in a similar manner to the way they engage on the desktop.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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