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SMX Advanced 2018 – Keynote with Ilya Grigorik of Google

A session recap of the SEO keynote with Google's Ilya "the internet plumber" Grigorik at SMX Advanced

Eric Enge on September 10, 2018 at 3:22 pm

The second session of SMX Advanced 2018 was the SEO Keynote: A Conversation with Google’s Ilya Grigorik.

Ilya is a Web Performance Engineer and also the co-chair of W3C Web Performance Working Group and author of the book “High Performance Browser Networking” (O’Reilly). He jokingly refers to himself as an internet plumber.

Here is the session overview:

Join Google Web Performance engineer Ilya Grigorik for this fireside chat where he’ll discuss web performance, site speed, user experience, security and mobile-friendliness, top-of-mind issues for advanced SEOs confronting next month’s Speed Update, and already dealing with the mobile-first index. We’ll also take a look at how the evolution of the web and Google search have impacted both user experience and user expectations, and discuss where developments for each are headed. Bring your questions and curiosity to this interactive chat!

The following are are my notes and insights from his interesting talk.

The keynote

The discussion centered on the Chrome User Experience report (CrUX report), and how we can use it to better understand how users experience our sites and our competitors’ sites.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Eric Enge

Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.