Get the most important digital marketing news each day.
SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using smartphone apps. That makes the world of apps a critical one for marketers to understand and embrace.
At the most recent SMX Advanced, both Tam Phan, Organic Growth Specialist on the App Store Analytics team at TUNE, and David Iwanow, SEO Product Manager at Marktplaats (ebay classifieds group), spoke about app indexing. (As Iwanow noted, what was once called Google App Indexing is now called Firebase App Indexing. The purpose in renaming it was to let it become more of an industry standard.)
During the session, Tam Phan started with a basic overview of deep linking in apps and also shared some data based on the experiences of mobile marketing platform provider Tune. David Iwanow followed with a detailed look at how to implement app indexing, providing a case study of his own.
In today’s post, I’m going to review what they had to say, as they had a great deal of insightful case study data and information on how to properly implement app indexing.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.