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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
Bigger and better than ever, SMX East features the tactics you'll need to be a successful search marketer
Feed your obsession for SEO and SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27–29 in New York City.
The agenda is now available and is packed with 50+ sessions featuring proven tactics and best practices in search advertising, SEO, local and mobile search, social media marketing and more.
Here’s a sneak peek at some of the sessions I’m looking forward to:
- Exploring the Upcoming AdWords Changes: AdWords underwent some significant changes recently, including more robust capabilities, new device modifiers, expanded text ads, an updated UI and more. In this highly anticipated session, you’ll master new AdWords strategies for tackling your SEM campaigns.
- Smarter SEM Attribution: Take your data beyond last-click attribution. Start making better informed, smarter budget decisions and optimizations by gaining deeper insights out of attribution and tools available in Bing, AdWords and Google Analytics.
- Adaptable Content — The “New Organic” SEO: With adaptable content, something phenomenal is on the horizon. Learn strategies for assessing content opportunities based on search insights and data, so your content is always “spot on” with your customers’ interests.
- Better Safe Than Sorry With HTTPS: We’ve got our technical SEO folks covered, too. Uncover the importance of securing your customers data and privacy by using the HTTPS/SSL protocol, and its benefits (including a boost in ranking!).
View the complete agenda.
Not convinced? Check out this two-minute video for a deeper preview of the SMX experience:
Lock in the lowest rates
Register today and take advantage of super early bird pricing, our lowest rates available. Save $300 off All Access Passes. Or earn discounts of 10% to 20% by coming as a team. You’ll get tactics, quality content, networking, a superb venue, top amenities — all the elements that make SMX East an exceptional conference. Register now!
Hope to see you in New York!
— The SMX East Conference Team
P.S. Make it an easy decision for your manager to send you to SMX East with this handy Get Your Boss On Board guide.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.