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Snap starts selling Spectacles, accessories online ahead of IPO

Snap's video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.

Tim Peterson on February 20, 2017 at 11:57 am

If Snap’s Spectacles were more than a marketing ploy to exhibit how hyped people are on Snapchat, then Snapchat’s parent company needs to make them more widely available. And now it is.

Snap has begun selling Spectacles online at Spectacles.com. The glasses cost the same $130 as they did for people lining up at the pop-up Snapbots Snap had placed randomly around the country or the brick-and-mortar store Snap erected in New York City for the holidays. But now instead of people paying extra with their time to stand in line, they can pay extra for shipping and handling.

As a bonus for people who have already bought Spectacles and need an extra charging case or lost their charging cable, Snap is also selling these two Spectacles accessories online.

Snap’s Spectacles have been a successful, if fading, marketing spectacle, but they have not become a successful revenue stream. The company’s first hardware product didn’t bring in “significant revenue,” Snap revealed earlier this month in its regulatory filing to go public.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Tim Peterson

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.