Snapchat makes it possible to search for Stories by keywords

Want to find Stories about particular places or topics being shared on Snapchat? The company has announced a new search feature that it says will make this possible.

In a post today, Snapchat shared that the ability to keyword search for matching Stories — which are collections of Snaps over a 24-hour period — is coming to its app.

The move comes about four months after Snapchat introduced a universal search bar to find other types of content within the app.

The feature is going live today in selected (but unnamed) cities and seems only to search through “Our Stories,” which are Stories that have been created by Snapchat based on user contributions. Individuals can also share their own Stories to the public, but the feature doesn’t appear to search for those. We’re double-checking on this.

Snapchat also says that along with the search feature, it’s also hoping to create many more Stories related to places and events, in part through the use of machine learning. Previously, creating Stories like this depended on a human curation team, which Snapchat said was getting overwhelmed.

Here’s a video of how Snapchat says the new feature will work:

Not up on Snapchat Stories and how it all works? Don’t worry. We’ve got you covered here: Marketing Land’s guide on how to use Snapchat.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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Danny Sullivan

Danny Sullivan is a journalist and analyst who has covered the digital and search marketing space since 1996. He is a cofounder of and advisor to Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. conference series. You can learn more about him on his personal site & blog (and he keeps his disclosures page there). He can also be found on Facebook and Twitter.