Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

Snapchat Displaces Google+ App From ComScore Top 15 Chart

Monthly movement isn't significant but year over year has seen big shifts.

Greg Sterling on June 7, 2015 at 7:13 pm

On Friday comScore released its latest monthly smartphone data for the US. Over the past quarter the iPhone is the only major device that appears to have gained marketshare.

Below is comScore’s data for January and April.

Month over month there hasn’t been much change. It’s more interesting to look at data from the past four years and see how the numbers have shifted. Below is a chart I created with comScore’s data from April 2011, 2013 and this most recent figures above.

The margin between Android’s share and the iPhone has remained fairly constant. Although since 2013, when it was at its highest, the gap has narrowed.

Microsoft initially lost share in the transition to Windows Phone. Since that time the company’s mobile marketshare has been flat at roughly 3 percent (other sources show it somewhat larger). The chart below makes very clear that Android and iPhone penetration growth has come at BlackBerry’s expense, as users adopted one or the other of the two platforms.

US smartphone marketshare April 2011 – 2015

Data Source: comScore (2011 – 2015)

The other component of the monthly comScore report is the top 15 apps.

The data reported below show penetration not engagement or usage frequency. Nonetheless this part of the report is more interesting than the OS numbers, which have been relatively stable over the past couple of years. Of particular note, Snapchat has entered the top 15 for the first time, apparently displacing Google+.

Comparing April 2014 with the recent report, we can see up or down movement for several apps. Most significantly, however, the Yahoo apps present a year ago (Stocks, Weather) are entirely gone from the top 15 and so is The Weather Channel app.

As suggested, these app-penetration figures don’t tell the whole story because they don’t provide a sense of usage frequency or session length. For example, in terms of attention (as of March) Pandora bested Facebook for greatest average per-user monthly time and attention, according to comScore.

Postscript: There has been some confusion because I discuss the displacement of Google+ but then don’t reflect that anywhere in the charts above. Below is the top 15 apps list for March 2015. You can see that Google+ is in position 15. In the chart for April 2015 immediately above (right) it has been supplanted by Snapchat. Comscore doesn’t publish a longer list of top apps publicly so we don’t know if Google+ is lurking at number 16 or further down.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.