Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite
The social media marketing week in review: A round up of news and announcements you may have missed.
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.
Event planning on LinkedIn. LinkedIn has rolled out a new Events feature that makes it easy to create and share event announcements. The feature can be found in the “Community” panel on the left side of the newsfeed, and allows users to enter their event description, date, time, venue and invite connections using filters such as location, company, industry and school. “You’ll be able to seamlessly create and join professional events, invite your connections, manage your event, have conversations with other attendees, and stay in touch online after the event ends,” writes Ajay Datta, LinkedIn India’s head of product. Once an event is posted, users can track attendees, post updates and interact with the users they have invited. Users who have accepted an event invite on the platform will be able to see their events under the “My Network” tab.
Twitter defends its policies for world leaders. Twitter is defending its policies for allowing content from world leaders that may otherwise be prohibited. After listing enforcement scenarios for why it may remove a Tweet from a political figure, such as “promotion of terrorism” and “Clear and direct threats of violence against an individual,” the company goes on to say, “We will err on the side of leaving the content up if there is a clear public interest in doing so.” The company said it understands why users want clear yes/no decisions regarding what’s allowed, but that it’s not that simple: “Our mission is to provide a forum that enables people to be informed and to engage their leaders directly.”
Reddit pushes back against lawmakers. On Wednesday, executives from Reddit, Google and the Electronic Frontier Foundation took questions from Congress about possible modifications to the 1996 Communications Decency Act currently being considered by lawmakers, specifically Section 230 of the law which gives social media platforms immunity from being held responsible for content posted by users. “Lawmakers from both major political parties have said Congress could make additional changes to the law to restrict companies’ immunity,” reports Reuters. Reddit CEO Steve Huffman published his comments to Congress on Reddit’s Upvoted blog, explaining why Section 230 is critical to the company: “Reddit uses a different model of content moderation from our peers — one that empowers communities — and this model relies on Section 230. I’m here because even small changes to the law will have outsized consequences for our business, our communities, and what little competition remains in our industry.”
An easier way to create Story Ads. Facebook is launching customizable templates for Story ads that can be used across Facebook, Instagram and Messenger. The templates allow advertisers to choose from a variety of layouts once they have uploaded their creative assets to Ads Manager, and come with editing tools to select background color, text and cropping options. “We’re making it easier for businesses of any size to create for fullscreen vertical stories placements,” writes Facebook on its business blog. Streetbees reported a 40% increase in incremental app installs and a 29% reduction in cost per incremental app click when using the new templates.
Instagram launches new data-security features. Instagram is giving users more control over their data with a new feature that allows them to remove third-party apps connected to their account. Under the account “Settings” page in the app, users will be able to click on “Security” to find the “Apps and Websites” option. From there, users can remove any third-party apps to keep them from accessing their data. The social media platform is also launching an authorization screen that will list all the information a third-party app is requesting to access. Users will have the option to cancel access to their data directly from the authorization screen. Unfortunately, it may take some time before all users have access to the new features — Instagram reports they will be rolling out over the next six months.
Reddit opens up its content to Snapchat. Reddit announced a new Snapchat integration, making it easy for users who have Snapchat downloaded on their mobile device to share Reddit posts on the app. “Simply tap the ‘share’ icon on an image, text or link-based post on Reddit’s iOS app and select the Snapchat option. Then choose a few friends to send the post to, or add it to your Story,” writes Reddit on its Upvoted Blog. Once posted to Snapchat, the content will include a sticker with the Reddit logo and source information. This is the first content-sharing integration for Reddit. Sharable content is limited to posts from “Safe for Work” communities and communities in good standing on the platform. At launch, the feature is only available on iOS, but will be rolling out on Android devices soon.
More bad news for Facebook Libra. Things are not looking good for Facebook’s Libra cryptocurrency project. Last week, PayPal announced it was pulling its participation in the network, and now eBay, Stripe, Visa and Mastercard are following suit. According to Gizmodo, the only two remaining payment platform partners are Mercado Pago and PayU. Visa said it would continue to evaluate the project and that its ultimate decision would based on the Libra Association’s ability to meet regulatory expectations.
“Visa’s continued interest in Libra stems from our belief that well-regulated blockchain-based networks could extend the value of secure digital payments to a greater number of people and places, particularly in emerging and developing markets,” a Visa spokesperson told CNBC. When Facebook initially launched the Libra Association, it had 28 companies that had agreed to be part of the group. That number is now at 22 — with each member agreeing to pay a $10 million fee to be part of the association and have voting rights. The Libra Association is scheduled to meet next week in Geneva to review the charter and appoint board members, reports CNBC.
Pinterest Lite. Pinterest is taking efforts to make sure its platform is available to users in emerging markets. The company launched its Pinterest Lite app last week, offering users an app that downloads faster and takes up less space on their mobile device. This is the second go at offering a Lite version of the app — according to TechCrunch, a Pinterest Lite app was pulled from Google Play last year. The latest Lite app is the result of a project that Pinterest started in July of 2017 when it formed a team tasked with rewriting its mobile web app from scratch as a progressive web app, reports TechCrunch. The new app is designed to offer a better user experience for people in low-bandwidth environments on limited data plans.
Facebook holiday preparations. Facebook is rolling out new Story Ad templates across Facebook, Instagram and Messenger in time for holiday promotions. “We know businesses have limited resources and time, and it may not always be possible to create new assets for ad campaigns. So we’re making it easier for businesses of all sizes to create vertical, full-screen assets,” writes Facebook on its News Blog. For Messenger, the company is rolling out instant replies in the coming weeks so that businesses can automatically respond to customer communications and create saved replies for commonly asked questions. It is also making it possible to set up an “away message” in Messenger for when a business is closed.
New Twitter app for Mac users. After sunsetting its Mac desktop client last year, Twitter has launched a new Twitter app for Macs, but it is only available on the latest version of macOS Catalina. Twitter reported in June its plans to take advantage of Apple’s Mac Catalyst, a toolset that allows developers to bring iPad apps to the Mac desktop, reports TechCrunch. “Twitter had been one of the more highly anticipated Catalyst apps,” writes TechCrunch, citing that many users were left to rely on third-party apps, like TweetDeck or paid applications like Twitterific 5 or Tweetbot 3, when Twitter stopped offering its Mac desktop app. According to TechCrunch, the new app is free and the interface is consistent with the rest of Twitter’s platform apps, but the timeline doesn’t refresh in real-time.
On the Move
The Minneapolis-based TV ad agency Marketing Architects has hired Marin Suska as its new VP of client growth. Suska was the agency’s former director of media services and is now returning after serving in various marketing roles at multiple agencies, including Haworth Marketing + Media, The Nerdery and Digital River. “Marketing Architects is a different agency than the one I knew working on the media team years ago,” said Suska, “The strategic nature of how this agency does business with clients, the colossal shift from radio to TV, and the greater goals lying ahead all played a role in my interest in returning to be a part of something big.”
Richard Nicoll has been named chief commerce officer and managing director at Liquid Omnicommerce, a Dubai-based retail consultancy. In his new role, Nicoll will be responsible for driving regional growth and enhancing the agency’s offerings. “He is the real pioneer of shopper marketing in the UAE,” said Liquid Omnicommerce Founder Sachinnn Laala, “With a wealth of experience in highly competitive global markets, the insights he will bring will benefit our clients tremendously.” Before joining Liquid Commerce, Nicoll served as the chief shopper marketing officer for Publicis Communications in Asia. Marketsmith Inc., a woman-owned marketing agency in New Jersey has added three new hires to its executive team this month.
Jo Maggiore has joined the agency as Creative Director, Samantha Foy has been named senior director of digital media and Rachel Schulties is the new VP of client performance. “We have brought in strong, accomplished women who each bring something unique to us, but all embrace data, analytics and modeling,” said Marketsmith President Rob Bochicchio, “More importantly, these leaders have made their mark with great clients and bring that expertise to Marketsmith to take outcomes for our client partners to a whole new level.” Before joining the agency, Maggiore was the director of digital creative at GNC. Foy previously worked at Active International and Schulties was in managed services at Digital Media Solution.
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