Springbot opens a customer data co-op for retail SMBs
The new Exchange enables lookalike matching, followed by a drip email campaign for prospects.
Springbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of data co-op their larger brethren enjoy.
This week, the Atlanta-based firm is launching its Exchange, which it describes as the “first data cooperative for eCommerce SMBs.”
The Springbot platform offers email, social media and other marketing tools for stores utilizing the BigCommerce, Shopify or Magento e-commerce environments to about a thousand retailers, mostly in the US.