• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Martech: Advertising

Sprinklr acquires Nanigans social ad business, now managing more than $1.5 billion in ad spend

Ad specialists from Nanigans will join the company.

Amy Gesenhues on December 4, 2019 at 12:38 pm
  • More

Martech platform Sprinklr has acquired Nanigans’ social advertising business, bringing the total amount of ad spend managed via Sprinklr’s Modern Advertising platform to more than $1.5 billion. Nanigans, a performance ad company supporting retail and gaming advertisers, will keep ownership of its incrementality business which focuses on measuring advertising effectiveness.

Sprinklr said “many former” ad specialists from Nanigans will be joining Sprinklr’s team. The deal includes the acquisition of Nanigans data management, predictive analytics, optimization, campaign management and granular real-time reporting attached to Nanigans’ ad business across Facebook, Instagram and Twitter.

Why we should care

Sprinklr has positioned itself as a leading marketing technology platform and is aiming to be a full-scale customer experience provider, offering marketing, advertising, research and customer service solutions. The addition of Nanigans’ social advertising business will boost one of its primary areas of focus (social ad campaigns) and give Sprinklr access to new talent and a sizeable pool of performance advertising data.

“Sprinklr is also gaining an experienced team of leaders who understand how to help brands drive real business goals on social. I’m looking forward to seeing this team thrive as part of the Sprinklr family,” said Nanigans CEO Ric Calvillo.

More performance advertising data from Nanigans gives Sprinklr deeper insights into social ad campaigns, which, in turn, could help the platform better optimize client campaigns — especially with a new team of experienced ad specialists to back it up.

More on the news

  • The social advertising will be managed via Sprinklr’s Modern Advertising product.
  • Sprinklr CEO Ragy Thomas said the acquisition will enhance the company’s Modern Advertising platform while also helping brands, “Reduce the number of point solutions in their martech stack.”
  • Sprinklr recently rolled out more than 400 new updates to its platform, including integrations with Microsoft Dynamics 365 and Trustpilot.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: Martech: AdvertisingInternet Marketing IndustryMarketing ToolsMarketing Tools: AnalyticsMarketing Tools: Social MediaSocial Media MarketingSocial Media Marketing: Advertising

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok