Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer care.
Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform.
In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition.
It initially tackles the customer care flow in the platform, where brands are often overwhelmed by the volume of social posts requesting help, asking questions or making complaints.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.