Sprinklr, the former social platform, emerges this week as a customer experience cloud

Sprinklr had “a coming-out party” this week.

That’s the characterization by founder and CEO Ragy Thomas. He told me that the company, known for its social media management platform, is announcing this week at its Digital Transformation Summit in Nashville its emergence as a customer experience management platform.

Not to toot my own horn more than is allowed by law, but a week ago I basically predicted this kind of emergence.

I pointed to the recent buying spree by social media management platform Hootsuite — preceded by Sprinklr’s bigger one from 2014 to 2016 — and ventured that these shopping trips might just be a warmup for an evolution of social media management platforms into “the next big generation of relationship platforms.”

This would be, I wrote, similar to how email tools later evolved into marketing automation clouds.

Thomas told me that this predicted evolution was “spot on,” except that there’s a new model going beyond marketing automation.

That emergence is represented by a variety of newly-announced additions to Sprinklr’s Experience Cloud. Originally announced in 2015 as a way to manage interactions over 23 social channels and websites, the Cloud is now expanding into a variety of channels oriented around social media, either through on-board capabilities or integrations with outside tools.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.