Get the most important digital marketing news each day.
Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.
Earlier this week, business messaging platform LivePerson announced a version with a built-in bot powered by IBM’s super-intelligent agent, Watson.
The main benefit, LivePerson said, was that this integrated bot could completely resolve as many as half of all user inquiries entirely by itself, without involving an expensive live agent.
Social management platform Sprout Social is taking another approach to automated customer service, with its announcement this week of a Bot Builder developed with Twitter for that platform.
While other developer-intensive bots have populated Twitter, Sprout said this is the first non-developer bot creation platform for that social network.