Startup Acquired launches new platform for managing mobile app install campaigns
The company says this is the first to ‘allow advertisers to act where their data is.’
Singular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now startup Acquired.io has launched its centralized platform for managing user acquisition for mobile apps.
Based in Foster City, California, and founded in February, Acquired is the latest creation of Andrey Kazakov and Max Gannutin. They were the founders of app marketing data firm AppScotch, which was acquired last year by app analytics firm AppAnnie.
Their new platform — Acquired’s first product — allows a marketer to manage app user acquisition campaigns that promote installs across various channels, including a dozen ad networks and environments like Google, Facebook and Snapchat.