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State of Digital Marketing Analytics in the Top 1000 Internet Retailers
Learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers.
“State of Digital Marketing Analytics in the Top 1000 Internet Retailers” reviews the use of core web analytics technologies and examines the prevalence of tag management systems (TMS) and testing, optimization and personalization tools. Additionally, it takes a first look at data management platform (DMP) adoption and explores whether the analytics market is consolidating around a few large players.
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