State of Email Marketing 2021 Benchmark Report

Email marketing remains a crucial channel for many organizations due to its accessibility, ease of use, and effectiveness in reaching target audiences.

Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

Although the use of email continues to evolve, this study’s purpose remains the same: to help companies understand what separates high-performing email marketers from the rest of the pack. This report summarizes the latest survey results and shares insights from more than 450 study participants.

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About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.