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SteelHouse adds Connected TV

The ad platform is the latest to bring CTV into the digital ad ecosystem.

Barry Levine on January 10, 2018 at 11:38 am

Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television.

Viewers of CTV are expected to reach almost 60 percent of the US population this year, according to an eMarketer study.

CTV is online streaming content that includes TV programming from major broadcast networks, cable networks like Bravo or online-only networks like Netflix.

Some of the programming services, like Crackle, are available for free with advertising. The TV content can be delivered through apps in Smart TVs, desktop computers, mobile devices or Over-the-Top boxes like Apple TV or Roku.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.