Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen

The company says this is the first free viewability report by an ad platform.

Barry Levine on January 19, 2017 at 11:47 am

Ad platform SteelHouse is out with a unique offer that, in any industry other than digital advertising, would be laughable.

It is now telling clients for free if what they’ve bought has actually been delivered.

Or, in the language of digital advertising: SteelHouse is now offering free reports on viewability for all of its advertising clients.

The company says that, to its knowledge, this is the first such offer by an ad platform, as requiring the use of outside verification services is common.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.