SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
The company says this is the first free viewability report by an ad platform.
Ad platform SteelHouse is out with a unique offer that, in any industry other than digital advertising, would be laughable.
It is now telling clients for free if what they’ve bought has actually been delivered.
Or, in the language of digital advertising: SteelHouse is now offering free reports on viewability for all of its advertising clients.
The company says that, to its knowledge, this is the first such offer by an ad platform, as requiring the use of outside verification services is common.