Stop being a link snob and saying no to certain links
Want to know what bugs contributor Julie Joyce when she's building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics 'just because.'
If there’s one thing that bugs me about link-building work, it’s the idea that only one type of link is going to work, and anything else is going to cripple the site. Or…
- The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified.
- Guest posts will get you penalized.
- Directory links are useless.
It goes on and on.
Most of the time, I go along with it after explaining risks and rewards, but I need to be a better educator and advocate for a broad link profile.
When I look at healthy link profiles for sites ranking well, the first thing I notice is the wide array of link types there. Link variety is good!
Every webmaster has a different opinion how links should be built:
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.