Stop being a link snob and saying no to certain links

If there’s one thing that bugs me about link-building work, it’s the idea that only one type of link is going to work, and anything else is going to cripple the site. Or…

• The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified.
• Guest posts will get you penalized.
• Directory links are useless.

It goes on and on.

Most of the time, I go along with it after explaining risks and rewards, but I need to be a better educator and advocate for a broad link profile.

Why?

When I look at healthy link profiles for sites ranking well, the first thing I notice is the wide array of link types there. Link variety is good!

Every webmaster has a different opinion how links should be built:

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Julie Joyce

Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world.