Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes.
I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to music. The headlines all seem to report on the latest retail fatality, the next big thing to take ad tech by storm or speculation on someone’s love life in Hollywood. The sameness of what I read makes me feel like Bill Murray in the movie “Groundhog Day” and reminds me how little marketing has evolved.
In the movie, Murray finally wakes up to a new life after realizing in order to stop reliving the past, he must stop repeating the same mistakes and find ways to improve. With this in mind, I hope to share some ideas that will inspire the same realization by pointing out three critical mistakes marketers can improve.
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